Tuesday, 21 May 2019 | 03:25 WIB

Indonesia Set to Host First MICE and Business Event Exhibition in ASEAN

Indonesia Set to Host First MICE and Business Event Exhibition in ASEAN (kemenpar)

JAKARTA, NNC – Indonesia will be the first country in Southeast Asia to host the ASEAN MICE/Business Event that will take place at the Indonesia Convention Exhibition (ICE), BSD City, Tangerang, on April 9-11, 2018.

Esthy Reko Astuty, Deputy of the Ministry of Tourism, has appreciated the implementation of the 2018 ASEAN MICE/Business event which is the first to be held in Indonesia, and will rotate among 10 ASEAN member countries.

"This is an opportunity for Indonesia as the host of the 2018 ASEAN MICE/Business Event , which of course in addition to bringing foreign tourists will also provide opportunities for sellers to seize business opportunities in the field of MICE or business event," said Esthy Reko Astuty.

Esthy Reko Astuty said that Indonesia targets 17 million foreign tourist arrivals and 270 million domestic tourists (wisnus) movements in the country. As an effort to achieve the target, the events will be enhanced in quality to support 'Wonderful Indonesia Calendar of Event (WI CoE) 2018.

According to Esthy, business events or MICE are excellent in the tourism sector. "Foreign tourists who participate in MICE activities have higher expenses on average 3-5 times higher than regular tourists and come in large numbers (entourage) and generally they will come back as repeat guests."

To succeed the ASEAN MICE/Busines Event, the exhibition organizers will hold various supporting events such as Golf Friendly Game, Marathon Meeting, One Day Conference, Investructure Business Forum, as well as educational activities, and other networking activities.