Tuesday, 20 April 2021 | 16:32 WIB

Gov’t Pushes Domestic Coffee Industry to Aim for International Markets

Illustration: coffee (beritagar)

JAKARTA, NETRALNEWS.COM - Minister of Commerce Enggartiasto Lukita encourages coffee producers in Jember to work much harder in order that the commodities are increasingly accepted in the export market. Enggar says since the Trade Expo Indonesia last year, demand for Indonesian premium coffee from various countries continued to increase.

He said this to the coffee producers who participated in the coffee and chocolate exhibition in the East Java region.

"Export market for Jember coffee will be formed if the producers, the farmers, millers and exporters maintain the quality and continuity of supplies. Lest when there is demand, we cannot fulfill," said Enggar when visiting the exhibition of Jember flagship coffee and chocolate, in his statement, in Jakarta, Saturday (3/18/2017).

In addition to quality and continuity, Enggar also reminded the importance of attractive appearance and packaging. "The packaging issue was even discussed by Mr. President. He pointed out the same product could have different prices because of the packaging," explained Enggar

In Jember, other than visiting coffee and chocolate exhibition, accompanied by Jember Regent Faida, Minister Enggar went to Tanjung Market which is the pride of Jember residents. In that market Enggar talked with traders in an intimate atmosphere.

The traders demanded the Ministry of Commerce to renovate the market wherein they earn a living.

To the officials of National Logistics Agency (Bulog), Enggar reminded the importance of maintaining ethics and morality. He also asked Bulog employees not to become a part of the problem chains that makes price high and troubles people. "Do not let turmoil in price occurs," Enggar advised. (*)