Saturday, 25 May 2019 | 10:27 WIB

Village Ministry Wants Craftswomen to Market Their Products via e-Commerce

Strategic meeting on the marketing of superior food products based on e-commerce partnerships in disadvantaged areas.

JAKARTA, NNC -  Director General of Development of Disadvantaged Areas (DG of PDT) of the Ministry of Village, Development of Disadvantaged Regions and Transmigration Samsul Widodo hopes craftswomen and small and medium enterprises (SMEs) can market their products through electronic technology by utilizing internet network or e-commerce.

Samsul Widodo said this in a strategic meeting on the marketing of superior food products based on e-commerce partnerships in disadvantaged areas attended by the chairs of the Regional National Crafts Council (Dekranasda), Tuesday (01/29/2019) at The Margo Hotel Depok, West Java.

Samsul Widodo explained the potential of e-commerce, which is expected to be utilized by the Regional Governments to introduce and market their superior products by way of online.

"Through Dekranasda, we hope that craftswomen and SME players in the district can be directed to get to know e-commerce. For that we have and will continue to conduct e-commerce trainings in the regions in collaboration with several marketplaces like Shopee and Bukalapak," he said.

After the meeting, the Ministry of Village invited the chairs of Dekranasda to visit the office of one of the online e-commerce companies, Shopee, in the SCBD Sudirman area of Jakarta.

During their visit, the Dekranasda chairs received insights and information related to online marketing conducted by Shopee.

"Once again, we hope they [the Management of Dekranasda] can participate in developing products in their respective regions by introducing e-commerce marketing to craftsmen so that their products are increasingly known and can increase revenue," he said.