Wednesday, 19 June 2019 | 08:02 WIB

Trade Ministry Showcases Indonesian Fashion Products at Vietnam International Fashion Fair 2018

Indonesian fashion products showcased at Vietnam International Fashion Fair 2018.

HANOI, NNC – The Ministry of Trade is encouraging an increase in exports of Indonesian products, including fashion, to Vietnam. After being curated at the 2018 Trade Expo Indonesia (TEI), several Indonesian fashion products are being displayed at the 22nd Vietnam International Fashion Fair (VIFF) 2018 which took place on December 13-18, 2018 at the International Exhibition Center, Hanoi, Vietnam.

The Indonesian Pavilion features 34 business people on a 216 m2 land at Hall A1 of the International Exhibition Center.

"The Vietnamese market is starting to open up for the entry of Indonesian products. Utilizing this moment, we the Ministry of Trade is pushing supplies from Indonesia, including fashion products, to be exported to Vietnam," explained Director General of National Export Development Arlinda.

According to her, Indonesia's participation in VIFF 2018 is the initiation of the Indonesian Embassy in Hanoi. The Ministry of Trade welcomed the initiative by curating products from the Icon Pavilion at the TEI 2018.

"We welcome the economic diplomacy efforts carried out by the Indonesian Embassy in Hanoi by working together to curate 2018 TEI products that are in line with the Vietnamese market demand. This integrated promotion will enhance Indonesia's positive image in Vietnam," added Erlinda in a press release on Saturday (12/15/2018).

VIFF 2018 is a fashion exhibition that introduces garment, leather, footwear, and jewelry and cosmetics products. VIFF 2018 is held in an area of 4,000 m2, and is expected to draw more than 10,000 visitors who are import-export companies, distributors, agents in the fashion and cosmetics industries, e-commerce companies, fashion lovers, and general visitors.

The fashion products displayed by the Indonesian Pavilion include premium products, apparel, jewelry, shoes, leather bags, and other accessories. To attract more visitors, Indonesia also held a fashion show.

"Participation in VIFF 2018 is also used as one of the Ministry of Trade's efforts to maintain a positive image of Indonesian products, especially fashion products. The Southeast Asian market has a great opportunity because it has the same cultural background so that the design of Indonesian products can more easily meet demand," said Arlinda again.

For information, after six years of experiencing a trade balance deficit with Vietnam, in 2017, Indonesia finally enjoyed a surplus of USD358.14 million. Indonesia's total trade with Vietnam reached USD6.8 billion. While in the January-August 2018 period, total trade reached USD5.39 billion.