MEDAN, NNC – The Ministry of Trade invites universities to jointly encourage small and medium enterprises (SMEs) in the agricultural sector to conduct exports through electronic commerce (e-commerce).
The Director of Export Development Cooperation, Marolop Nainggolan, said that the effort to involve the campus was carried out by the Ministry of Trade in collaboration with the Faculty of Agriculture, Universitas Sumatra Utara (USU) by holding a workshop on "Exporting Agricultural Products through E-commerce".
"This collaboration was held considering the magnitude of the potential of internet use among students or known as millennials," Marolop said, in a press release on Saturday (10/6/2018).
The workshop was attended by participants consisting of small and medium businesses in the export-oriented agricultural sector, as well as teaching staff and students.
"Through this activity, it is expected that there will be a positive and sustainable interaction in the development of agricultural businesses using information technology for export purposes, given the large potential for innovation in new business development that can be done by young people," added Marolop.
Marketing through e-commerce line shows a positive uptrend. This is in line with the growing number of world internet users, including in Indonesia. According to the survey results of the Indonesian Internet Service Providers Association (APJI) in 2017, the penetration of Indonesian internet users reached 143.26 million people or 54.68 percent of Indonesia's population which reached 262 million. Meanwhile the penetration of internet users in the age range of 19-34 years was 74.23 percent. The results of the survey indicate that university students are the profession that uses the internet the most to access various information.
Meanwhile, e-commerce development also shows a positive growth trend. This led to the emergence of e-commerce startups in various parts of the world, such as Jumia in Africa, Namshi in the Middle East, Jabong in India, Lazada and Zalora in Southeast Asia; and Kaymu which operates across Africa, Asia, Europe and the Middle East. In Indonesia, there are various types of big e-commerce startups, namely TokoPedia, Bukalapak, Blibli, Alfacart, GoJek, MatahariMall, Blanja, and Bhinneka.
This is in line with the magnitude of internet and social media use. Based on data from Forbes Media, more than 62 percent of young people consider starting a business. Of these, 72 percent of them held that pioneering and entrepreneurial efforts were the economic drivers needed for the creation of labor and innovation.