JAKARTA, NNC -Apple's iPhone sales plummeted in the fourth quarter during India's holiday season, putting them on track for a full-year decline in four years, industry research Counterpoint company said on Saturday.
Neil Shah, research director at Hong Kong-based Counterpoint Research said on Saturday that data showed the figure for the quarter was in range of 700,000 to 800,000 units, dropped from about a million a year ago.
Throughout 2018, Apple was set to sell around 2 million phones - down from about one million from last year, Shah said, as Indians are not intrigued in high-priced devices, driven by trade tariffs and a week rupee.
“Sales are set to drop for the first time in four years. If you look at Q3 - it was 900k last year and this (year) is almost 450k," Shah said quoting Reuters.
“Iphones have gone costlier and the features and specs aren’t that compelling. The install base of android has grown vastly; the new customer base (for Apple) is not coming."
Shah said that, while more than half of the phones sold this year were older iPhone models, with high selling prices, Apple India's revenue must remain flat or slightly higher than last year.
Apple blamed a series of disappointing sales forecasts in several large emerging markets.
CEO Tim Cook said after publishing the third quarter result that sales were flat in India in the fourth quarter, which included a one-month festive season that peaked this week in Diwali - the bumper period for electronic sales.
Cook on Thursday mentioned the company's problem in India “speed bumps along a very long journey” and most analysts say that the prestige of Apple brand should allow it to claim back loss market as India's spending power continues to develop, citing Antara.