Sunday, 24 September 2017 | 12:03 WIB

London-based Coast Launches AW 17 Collection

This season, key fashion statements of the past are reinvented for the modern Coast woman (ist)

JAKARTA, NETRALNEWS.COM - This season Coast celebrates the craft behind its brand, something which has always set it apart from the rest of the high street. At the heart of every collection lies an attention to detail, which truly embraces the spirit of couture; beautiful hand-designed jacquards and laces sit alongside hand-painted prints and embellishment making it the destination for beautiful and unique occasionwear.

 This season, key fashion statements of the past are reinvented for the modern Coast woman; from the structure and drape of the 80’s and 90’s through to the fluidity and drama of the 70’s, the collection has an overarching attitude of luxury, feminity and glamour.

 The colour palette is playful and fun with an array of opulent shades; gold, silver and bronze are key, while vibrant tones of cobalt, green and red add drama to beautiful silhouettes. A softer side is seen through romantic shades of blush and neutral tones.

 Sculptural cutting to create bold silhouettes remains key for the brand, as do asymmetric hemlines which are combined with geometric and shardlike prints and jacquards. The collection also sees a move towards softer, more fluid shapes which have a romantic attitude. Historic references give added drama and are found in stylised, exaggerated frills and ruffles.

 Coast AW 17 collection is now available in stores in Jakarta; Plaza Indonesia, Plaza Senayan, Galeries Lafayette Pacific Place and Central Grand Indonesia, and Surabaya; Tunjungan Plaza IV.

Meanwhile, The Coast story began in 1996, and since then our passion for excellence in style and service has taken us on a very exciting journey. Coast is dedicated to creating and providing beautifully designed, high quality garments for the special times in your life. 

Everything Coast does has that attention to detail, from in-house designs and the fabric used to a very personable customer service, so that every shopping experience with Coast is a truly occasion specialist and it has become one of the UK's most successful occasion wear brands for women. 

The range of collection is very personal and divided into VIP, Party Wear, Day Events, Evening Events, and even Bridesmaids. Coast is contemporary, girly and glamorous at the same time.