JAKARTA, NNC - The Malang City Culture and Tourism Office supported by the Ministry of Tourism again are to hold Malang Flower Carnival (MFC) 2018 which will take place along Jalan Ijen of Malang City on Sunday afternoon (9/16).
The organization of Malang Flower Carnival 2018 which enters its 8th year raises the theme ‘Archipelago Flowers’ as the branding effort of Malang as the City of Flowers.
Ministerial Expert Staff of Multicultural Affairs of Tourism Ministry Esthy Reko Astuti said MFC 2018 belongs to the 100 Wonderful Indonesia Calendar of Events (CoE) to be held this year. "MFC is one of eight events included in 2018 CoE representing East Java Province," said Esthy accompanied by the Head of Malang City Culture and Tourism Office Ida Ayu Made Wahyuni, Tuesday (9/4).
Esthy Reko Astuti said organizing the event is an important part in the elements of 3A (Attractions, Amenity, and Accessibility) in order to promote tourism which would have a direct economic impact on the local community. "In the implementation of MFC 2017, according to the committee's report, 214 participants followed and brought in more than 5,000 visitors, bringing a direct impact on the economy of Malang City," said she again.
The MFC 2018 event is projected to have more participants and visitors considering that this event is heavily promoted and has full support from Tourism Ministry. Malang City Culture and Tourism Office Head Ida Ayu Made Wahyuni said the number of MFC 2018 participants is projected to increase with participants from Malang City and other cities in East Java such as Surabaya, Banyuwangi, Jember, Blitar, Pasuruan, Surabaya, Probolinggo, Bondowoso, Kediri, Nganjuk, and Batu.
MFC 2018 participants are divided into two categories: children and adults. Carnival participants are going to wear large clothing and parade along Jalan Ijen which also functions as a catwalk. For this year's event, participants' fashion characters must be 75 percent of floral ornaments and made from recycled material as a form of concern in environmental conservation. "In addition to being included in a beautiful and majestic parade, the participants' clothing and dance movements are also contested with assessment criteria based on uniqueness and beauty," said Ida explaining.
MFC becomes one of East Java's flagship events and for several times won awards abroad including the Best Performances in the International Cultural Parade in Moscow in 2014 and was awarded the Best National Costume, Miss Queen Tourism Ambassador International, in Kuala Lumpur, Malaysia in 2016.