TANGERANG, NNC – PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), the official distributor of Mitsubishi Motors Corporation (MMC) light passenger and commercial vehicles in Indonesia, presents the "Xpander Tons of Real Happiness" campaign at Summarecon Mall Serpong Tangerang on January 25-27 2019, as the closing of a series of roadshow activities held in 9 (nine) major cities in Indonesia.
The campaign was aimed at demonstrating the superiority possessed by Xpander as the only full-featured Small MPV and a large force capable of carrying tons of happiness for this Indonesian family.
After visiting 8 cities in Indonesia, XPANDER Tons of Real Happiness now brings tons of happiness to the city of Tangerang with a variety of exciting rides and entertainment that can be enjoyed such as the Ferris Wheel, Carousel, Carousel Swing, Mini XPANDER Traffic Park, Balloon Castle, Balloon Pool , 360 photo booths, Tetris games, dexterity games with prizes and various other fun activities.
"After visiting 8 cities in Indonesia spread across Java, Sulawesi, and Sumatra, we now present Xpander Tons of Real Happiness in Tangerang City as the closing of a series of 9 city roadshows that we have carried out since last July 2018. "It's been an amazing experience for 6 months where we have been very well received by Indonesian families with a total of more than 88,000 visitors, truly beyond our expectations," said Irwan Kuncoro, Director of Sales & Marketing at PT MMKSI, Friday (1/25/2019 )
"This is evidence of the popularity of the Mitsubishi Xpander which has received very high enthusiasm and demand since it was first launched to date, with orders reaching more than 115,000 units. The Mitsubishi Xpander also managed to dominate the small MPV segment in the 1,500cc class with a market the share is more than 44 percent, "Irawan said.
Furthermore, Irwan said, the presence of Xpander in Indonesia has made history of Mitsubishi's business in Indonesia, which at the close of 2018, sales of Mitsubishi vehicles in a whole-sales base won a market share of 13.8%, the highest in the history of Mitsubishi vehicle sales in Indonesia, and increased 79 percent from the previous year.
Tangerang's "Xpander Tons of Real Happiness" certainly presents the Sasono Family as an "Agent of Happiness" consisting of Dwi Sasono, Widi Mulia, Dru, and Widuri, who will present a performance to share happiness with the people of Tangerang City.
This campaign will be enlivened with a stage action from RAN, Naura, DJ Yasmin, and Diskopantera. Visitors can also watch the talk show with Rifat Sungkar as the product ambassador of Mitsubishi Motors - which will also be enlivened by well-known YouTubers such as Fitra Eri, Ridwan Hanif, and Motomobi who will add information and knowledge about the automotive world.
Not only that, at this event, there was also a meet and greet session with the cast of the film "Dilan 1991", an Indonesian drama film which was based on the novel Dilan: He was the One in 1991 by Pidi Baiq.
Not only watching the power of the Mitsubishi Xpander when pulling tons of carrousel vehicles, visitors can also try XPANDER's comfort and power directly through the test drive challenge area. Visitors who take a test drive have the opportunity to get a shopping voucher prize prize worth a total of 25 million Rupiah.
Lucky visitors will get the opportunity to test drive & selfie with Mitsubishi Motors Indonesia Product Ambassador, Rifat Sungkar and shopping voucher prizes that are drawn every day.
At Xpander Tons of Real Happiness, visitors can also purchase Mitsubishi XPANDER vehicles with an attractive 'Lucky Dip' program in the form of accessories ranging from Basic, Aero and Aero plus packages specifically available at this event.
Visitors will be assisted by a sales team from the dealer and also a leasing team from Dipo Star Finance in purchasing vehicles with various attractive offers. At the Dipo Star Finance booth there is also a wheel of fortune game that has attractive souvenir prizes.
The event was even more special with the collaboration activities between PT MMKSI and the Xpander user community, the Xpander Mitsubishi Owner Community (X-MOC) in an activity titled "Tour de Happiness" where community members will do city touring to interesting spots using Mitsubishi Xpander and visit Xpander Tons of Real Tangerang Happiness as the finish line.
Not only that, members of the X-MOC community also presented 6 unique and interesting Xpander modification units which were packaged in the "Modification Exhibition" to show the 'effortless' modification with Xpander.
This campaign also presents CSR activities "Xpander Sharing Happiness", where PT MMKSI invites orphanage children from each of the cities visited to share the joy. In addition to providing an opportunity to try out the available vehicles, PT MMKSI also donated school supplies for these children.
At this closing event, real happiness was also shared with children with cancer from a "friend of Sarah's" non-government organization by giving donations of medical money, toys, and school supplies to these children.nak-anak tersebut.