SEATTLE, NNC - Indonesian premium coffee managed to record a potential transaction worth USD25 million at the 2018 Global Specialty Coffee Expo (GSCE) in Seattle, US.
Washington DC Trade Attaché Reza Pahlevi said Indonesia's flagship premium coffee has stolen the world's attention in this largest coffee exhibition in North America, which took place on April 19-22, 2018 at the Washington State Convention Center, Seattle.
"Indonesia pavilion managed to record a potential transaction of USD25 million in this exhibition. Increased trend among coffee lovers in the US can be used as an opportunity to promote premium coffee of Indonesia. The Indonesian government is synergizing with Indonesian coffee producers to continue to promote variants of superior coffee in Indonesia," Reza said in a press release on Thursday (4/26/2018).
At this time GSCE, Indonesia Pavilion showcases the taste of superior coffee from various regions in Indonesia. The coffees include sumatra gayo, sumatra simalungun, lampung robusta, liberica tungkal jambi, java preanger, java ijen raung, java sindoro, bali kintamani, flores bajawa, sulawesi toraja arabica, kalosi arabica enrekang, papua wamena. Not only that, the variety of dried coffee with wet mills, honey, and natural methods are also displayed. Differences of this method enrich the taste of coffee on display, thus making the visitors more interested to know more about Indonesian coffee.
The Indonesia Pavilion which occupies the Hall 4A area is a manifestation of the synergy between the Embassy of the Republic of Indonesia in Washington DC through Trade Attaches and Agricultural Attaché, Consulate General of the Republic of Indonesia, ITPC of Los Angeles and ITPC of Chicago. Potential coffee market in the US, according to Reza, is still wide open.
If in 2016 US coffee imports were worth USD5.6 billion, then in 2017 imports went up 10 percent to USD6.1 billion. Currently, Indonesia ranks sixth for coffee exporting countries to the US with 5.05 percent market share.
Reza noted Indonesia's coffee exports to the US reached USD312 million in 2017. This value climbed from 2016's USD304 million. It is encouraging for Indonesia because in the same period some major coffee exporter countries to the US such as Brazil and Peru actually recorded a decline in exports.
Indonesia as the world's fourth largest coffee exporter has an excellent reputation among premium coffee lovers around the world. "The momentum to increase Indonesian coffee exports to the US market should be able to be utilized by coffee entrepreneurs in Indonesia to further introduce variants of Indonesian premium coffee," Reza said.