Wednesday, 19 September 2018 | 14:33 WIB

Ahead of 2018 World Cup, Television Sales Expected to Increase by up to 10 Percent

2018 World Cup.

PALEMBANG, NNC - Television sales are expected to increase in 5-10 percent range ahead of the 2018 World Cup event that will take place starting June 2018.

The owner of PT Anugerah 98 Elektronik Palembang Achuan, Sunday (4/15/2018), said that the company which is the sole distributor of local brand television from the Indonesian Creative Industry (Ikedo) confirmed as it usually happens during every World Cup event the demand for television will increase.

"We are optimistic that there will be an increase, moreover market share begins to increase along with intensive expansion to a number of regions in the country," he said.

He mentioned at this time Ikedo LED television production reached 1,000 units per day.

During the period, majority of Ikedo television sales are in Java Island because the product factory is located in Semarang. Therefore, the company wants to work on a wider domestic market, one of which is southern Sumatra.

So far, sales in the region are targeted to reach 500 units per month. The company targets the middle-class buyers segment because the offered price is relatively affordable.

"We focus on the middle class because our products are more affordable and appropriate with the segment's purchasing power," he said.

He exposed Ikedo produces televisions with screen sizes ranging from 15 inches priced approximately at IDR600,000. "Small screen types of televisions, such as 15 inches, 17 inches, and 20 inches dominate our sales," he said, as quoted by Antara.

Related to the fierce competition in the television market, said Achuan, his company is able to compete with a number of advantages. One of them is by guaranteeing panels up to five years for television sized 24 inches and 32 inches.

"We want to boost domestic products in the national television market," he said again.