LOS ANGELES, NNC – Indonesia Trade Promotion Center Los Angeles (ITPC LA) intensively promotes products to various e-commerce platforms in the United States market.
Head of ITPC LA Antonius A. Budiman said ITPC LA's artisan product incubator Everina, which produces a variety of handmade bags from Indonesia, successfully passed the curation process of products and business management so it is able to sell to one of the world's giant e-commerce platform, Amazon Handmade.
Amazon Handmade is part of the world's giant e-commerce platform, Amazon, which specializes in the sale of handmade products.
This opportunity is the result of an ITPC LA effort, having previously brought together one of Everina's founders with head of Amazon Handmade North America, LA.
"This is an example of a positive effort by ITPC LA in encouraging the 'Acceleration of Trade in the Era of Digital Economy' in line with the theme of Work Meeting of Commerce Ministry early 2018," said Antonius, Tuesday (2/13/2018).
Everina brand brings various products made of rattan sling bags, tote bag made of seagrass (a kind of seaweed), and tenun ikat (ikkat weaving) bags. These products are handmade products made by women craftsmen in East Nusa Tenggara and Bali.
As an ITPC LA incubator, Everina is committed to bring Indonesian artisan products to the US market by prioritizing the welfare of its craftsmen in Indonesia. "The craftsmen will benefit from a fair price, a healthy working environment, and the use of various materials that are environmentally friendly," said Antonius.
In addition to Amazon Handmade, Everina has also passed the product curation stage to be able to sell on e-commerce platform Etsy, one of the global sales sites focusing on artisan products that promote a fair and sustainable trade. Etsy is a global e-commerce platform with 1.9 million active sellers and over 45 million products.
"The entry of Everina's artisan products at Amazon Handmade and Etsy opens opportunities to reach new consumers digitally across the US and even the world. This is a great opportunity for products made in Indonesia to go-digital and reach consumers directly," explained Antonius.